Ok so after hearing about this a few years ago I finally decided to read up on the book. I think overall I did really get into this book and afterwards have subscribed to his blog here.
In general it is about being as productive as possible with your work time and limiting it as much as possible. The author had his own internet business that he grew tired of and so found a way of travelling the world and limiting his time running this business to 4 hours a week. There are other case studies in the book for those that have normal 9-5 jobs.
He asks a lot of good questions about how is it possible that every job in the world could take up from 9-5. And with changing your lifestyle from a 9-5 wage slave to a globe trotting member of the "new rich" is whats holding you back. Always be asking yourself the question whats the worst that could happen?
The idea of mini retirements and not postponing life and lifestyle design are gold.
After researching a bit I doubt this guy is working 4 hour weeks with whats on his plate. However I'm sure it is about living life to the fullest like Mr Branson.
I've enjoyed his talks on TED as well.
