Monday, August 22, 2011

Goodbye to 80/20 rule now its more like 98%

I'd heard of the 80/20 principle and having read it recently thought it felt kind of dated. After reading the first chapter of the longer long tail its official. So the premise of what I've read so far that the 70s and 80s saw the times of "the hits." Popular music top 20, popular tv shows etc. Well in the internet age this no longer applies there is infinite information out there. Infinite music and tv shows. We are no longer bound by what radios or the tv plays. We can torrent tv shows and movies as well as music. And so with greater accessibility demand is now also infinite. The tail that used to apply of 80% of people would buy 20% of the music is now being replaced with a much longer gradual tail as niches are still popular. And a developing market. We are living in the age of mini-connoisseurs "with a thousand little indulgences that set us apart from others." 
So far this is pretty interesting reading so will update on this later. But it has been noted by the author that his article in Wired become the most cited article the magazine has ever run. 

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